Ford is not taking big risks with the exterior look of the new F-150 pickup given its sales dominance, instead focusing on improving the interior.
The new electrical architecture will allow Ford to provide over-the-air updates to key modules controlling the vehicle, replacing trips to the dealership. One prominent feature will be the lay-flat passenger seat like those seen in first-class cabins on some planes.
Ford has borrowed more than $20 billion to ride out the economic shock from the coronavirus pandemic. Profit from the new F-150 will be key to paying that money back.
Read the article at Reuters.