January 24, 2022 – Ford has stopped accepting customer orders for the Maverick because demand for the compact pickup now exceeds Ford’s production capacity. The carmaker says it refuses to take on more orders than it can build.
Nationwide chip-shortages have made it hard for carmakers to sustain their usual rate of production, but that’s not exactly why Ford is struggling to fill the overwhelming orders. Rather, that has more to do with the Maverick’s price, which starts at about $20,000.
The Maverick’s price makes it an obviously welcome addition to Ford’s lineup. Ford isn’t saying what the profit margins of the Maverick are, but it’s likely that they are saving money on its production, which is done in Mexico and uses parts from existing models.
