April 13, 2022 – The automaker is set to disrupt the electric vehicle market. Jim Farley, the automaker’s chief executive officer, has just announced that April 26 will be the launch date for the highly anticipated F-150 Lightning, the electric version of the F-150 pickup.
It is the best-selling vehicle in the country, a record it has held for several years now. It’s the king of all cars in rural areas, the countryside, and overall, in the heart of America. The question is whether consumers will fall as in love with the electric version as they do with the gas version.
Ford’s rivals are no doubt hoping to gauge the penetration of electric vehicles by the success of the F-150 Lightning. Without saying so, Ford is banking its strategy of producing 2 million electric vehicles per year by 2026 on the acceptance of the F-150 Lightning.
