Ford’s North American lineup has been focused on trucks and SUVs since the discontinuation of the Taurus sedan in 2019. However, with new-car prices soaring and affordability becoming a serious problem, the abandoned segment may be getting a second look.
Ford CEO Jim Farley said: “Never say never. The sedan market is very vibrant. It’s not that there isn’t a market there. It’s just we couldn’t find a way to compete and be profitable. Well, we may find a way to do that.”
The Taurus might have disappeared from North America, but it still has a presence overseas. A new generation of the sedan continues to be sold in the Middle East and China, where it’s known as the Mondeo.
