The automotive ecosystem is an almost $2T marketplace which consists of a large number of integrated markets. Beyond the automotive OEMs, these include rental companies, auto financing, auto insurance, gas stations (energy), media (radio, billboard in particular), maintenance services, public sector infrastructure, and even emergency services.
Today, nearly every new car has core sensor, communication, and control systems embedded as a part of its core functionality with associated cellular communication systems providing data back to the OEM HQ.
A startup in Israel called Otonomo has built a platform which claims to have a strong architecture of privacy (opt-in) and federated secure access. With this platform, they can take data from automobiles, and make it available to application developers for constructing larger flows in an organized manner.
Read the article at Forbes.