We love the theme of this year’s AFLA Corporate Fleet Conference — “Emerging Stronger” is exactly what we all long for. Mark your calendars: October 4-6 in beautiful San Antonio.
In this month’s Call to Action column, marketing guru Ed Pierce introduces the first in a series of articles on account-based marketing. He says, “ABM can simply be stated as more targeted, personalized, and well-planned buyer engagement during their journey with your brand, the customer relationship cycle.”
FMW is delighted with the response to our first podcast which debuted in last week’s newsletter. In case you missed it, here’s Mercury Associates’ top executive Paul Lauria on the State of the Fleet Industry Today.
Stay Safe, Everyone!
Janice Sutton
Editor in Chief
