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eDriving and Global Road Safety Partnership Launch “Triple Threat” Resources

  • Speeding contributes to about 30% of road deaths in high-income countries and about 50% of road crashes in some low- and middle-income countries.[i]
  • Drivers using a mobile phone are approximately four times more likely to be involved in a crash.[ii]
  • Fatigue contributes to around 20% of car crashes.[iii]
  • In the shadow of the pandemic, traffic fatality rates have been increasing, despite fewer people on the road and fewer miles traveled – “Triple Threat” behaviors are contributing.
  • This year’s UN Global Road Safety Week (May 17-23) focuses on how low-speed streets in communities save lives. (Streets for Life #Love30)

eDrivingSM and Global Road Safety Partnership (GRSP), have launched a comprehensive campaign with complimentary manager- and driver-focused resources to help organizations protect drivers against the “Triple Threat” of Speeding, Distraction and Fatigue.

While all three are already well-known high-risk driving behaviors that present serious risk to all road users, eDriving and GRSP are raising awareness around the fact that, when combined, the “Triple Threat” of Speeding, Distraction and Fatigue is too dangerous to ignore.

“’The Triple Threat’ matters to all organizations with employees who drive for work purposes, wherever they are in the world,” said Ed Dubens, Founder/CEO of eDriving. “Each of these high-risk behaviors individually is a major contributor to road collisions; when you consider the three together, the level of risk is immense!”

Speeding, Distraction, and Fatigue can be interrelated in many ways. For example, research has linked fatigue closely with cognitive distraction[iv], and has also found that distracted driving can result in variable speeds[v], while various studies have also confirmed the link between fatigue and speed variability[vi].

David Cliff, CEO, Global Road Safety Partnership added, “Speeding, in particular, is a huge focus for us this year, as we prepare for UN Global Road Safety Week, but an awareness of all three risk factors and how they overlap is critical for organizations in their efforts to manage road safety.”

The following new, complimentary “Triple Threat” resources can be found on www.eDriving.com:

NEW online Speeding Resource Center containing:

  • Free full-length Speeding eLearning module available for your drivers in support of UN Road Safety Week
  • Speeding Infographic with latest stats and recommendations at a glance
  • Webinar Registration (UK/EU, S., ASPAC): Speeding and High-Risk Behaviors: Steering Drivers to Safer Actions. Will be presented by eDriving with Dave Cliff from the Global Road Safety Partnership (GRSP) on May 18, 19 and 20 (see Speeding Center for times and registration details)
  • Plus, other related resources including eBooks and articles

NEW online Distraction Resource Center containing:

  • Distraction Infographic with latest stats and recommendations at a glance
  • Webinar Registration: Refocusing on Distracted Driving as Biggest Component of Road Safety “Triple Threat”. Will be presented by eDriving and Brain Science Advisor, Dr. Paul Atchley, Ph.D., in conjunction with the Network of Employers for Traffic Safety (NETS) on April 22
  • Plus, other resources including eBooks and articles

NEW online Fatigue Resource Center containing:

  • Fatigue Infographic with latest stats and recommendations at a glance
  • On-demand webinar: Managing Driver Fatigue. Presented by eDriving, the webinar provides an overview of fatigue, the risk factors, warning signs, and the risk management steps your organization can take to reduce fatigue risk.
  • Plus, other resources including eBooks and articles

Visit www.edriving.com to access the new “Triple Threat” resources.

 

 

Apr 12, 2021Janice
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