Auction Edge COO Scott Heydon has reported that since its launch three months ago, its EDGE Simulcast™ has been taking off with independent auctions and has been installed at 20 auction facilities.
EDGE Simulcast platform allows auctions to promote their sales online, enabling fast-paced bidding across all auction lanes simultaneously while providing immediate access to vehicle information, condition reports and photos. Both the bidder and seller applications are user-friendly, robust and run reliably on industry standard web browsers. Users are especially appreciative of its Single-Clerk feature, which minimizes duplication and improving accuracy and labor costs.
Dealers can stay back at their headquarters and still acquire quality used vehicles, says Dan Kennedy, manager of General Motors Remarketing; GM has been using simulcast technology with is sponsored auction sales as early as 1999. Kennedy says that as a seller, GM has become very dependent on this type of technology to ensure GM dealers all over the country have easy access to the entire portfolio offered at auction sales.
Lynn Weaver, Partner and General Manager of Harrisburg Auto Auction, was quite surprised how the EDGE Simulcast had an immediate impact on the efficiency of running the action lane. “We have also received great feedback from dealers around country with the ease of navigating the new EDGE Simulcast windows as well as the increased amount information they can now access on each vehicle,” Weaver said. Harrisburg Auto Auction in Pennsylvania was the first independent auction to install the product.
Check out the Auction Edge announcement for more details on this innovative remarketing tool.
