According to findings released in Google’s 2018 Auto Trends Report, as the industry is focusing on autonomous driving, consumers are searching three times as much for automotive cameras.”
Aftermarket cameras for safety and security purposes rank high among US consumers. Front and rear dash cams, 360-degree cameras, mirror dash cams, and hidden dash cams topped Google’s findings.
The report compiled two years of Google search and YouTube data from over 1,000 users in the US, Germany, and Japan (the countries where most automakers are based). Much is driven by the way consumers search for aftermarket accessories for their car. “There’s this massive cultural trend of the camera,” says Yarden Horwitz, the trendspotting lead for Google says. “
Read the article at The Verge.
