eDriving’s research confirms what other cognitive studies have shown – namely, that traditional training, whether virtual or in-person, can only do so much to change high-risk behavior behind the wheel.
Does this mean coaching is ineffective? Not at all. In fact, personal coaching conducted at the front lines is the key to reinforcing the culture-based driver safety message. Read the article by Jim Noble, Senior Vice President of Risk Engineering at eDriving.
Marketing to Fleet Managers
In his column today, Ed Pierce looks at the possibilities of an Inbound Marketing Program – including your website, content development and marketing, social-media efforts, and email-marketing campaigns. Start by focusing on specific digital tactics that address the needs of fleet service providers (who generally face long sales cycle times as prospects assess numerous stakeholder needs).
Speaking of Marketing to Fleet Managers, Fleet Management Weekly offers a variety of Content and Advertising options that are affordable and effective. Reach out to me at [email protected] for more info.
Ted Roberts
President
