At a time when budgets matter a whole lot, potential new car buyers are pleading with manufacturers: “Keep it simple, stupid.”
AutoPacific’s Future Attribute Demand Study (FADS), surveyed more than 14,000 people who intend to purchase a vehicle in the $25,000-$35,000 range in the next three years. Buyers had a far simpler list of desired features. Only 15% said they want heads-up display or premium stereo systems. Even fewer wanted leather seats, with just 11% checking that box.
