Battery electric vehicle (BEV) ownership, shopping and awareness are largely male-dominated, with men making up 71% of owners and 74% of shoppers and typically conducting more exploratory research throughout the purchasing process.
Women start with lower familiarity of BEVs—only 30% are familiar compared with 55% of men—and report engaging in fewer research activities during their car-buying process. However, the research conducted by women carries greater weight in their final purchase decisions.
This is according to new data from EVForward by Escalent, the largest, most comprehensive study of the next generation of electric vehicle (EV) buyers, which reveals unprecedented insights into the attitudes, behaviors, demands and opinions of BEV shoppers.
