In July, consumers generated over 257,000 instant trade-in offers through AutoTrader.com’s Trade-In Marketplace™; this was the highest number of offers generated in a single month and a 12.5% increase year-over-year, the company said. Key drivers of the growth in offers include increased site traffic to AutoTrader.com and natural consumer demand. To date, over 6.5 million offers have been generated through the Trade-In Marketplace. Car shoppers are turning to trade-ins at higher levels, and that’s been driven by double-digit gains in June and July for new vehicles, said Juan Flores, director of operations for the Trade-In Marketplace at AutoTrader.com.
