Thirty years ago, the oil crisis almost killed many car companies. Competition has only gotten more intense, and manufacturers know that to survive, they must offer self-driving features.
Automakers now have their sights set on full-autonomy and are still figuring out their place in the autonomous future.
The mood at the leading autonomous car companies has shifted from one of experimentation to one of delivering product. Investors are saying “show me the money” and passengers are saying “get us around cheaper and safer!”
Read the article at Forbes.