Auto shows are changing as manufacturers have modified marketing plans and how they roll out new vehicles. It’s about survival and getting the most bang for their marketing buck. The Detroit event is in a different league because of the proximity of GM, Ford and Stellantis.
The show has come a long way from its start 100 years ago as a stage provider for dealers to sell a few vehicles during January. The show is moving back to mid-January 2025 and with it a chance to recalibrate.
“The Detroit Auto Show is a cultural and business institution in our city and state’s history and is also vital for our future,” said Glenn Stevens Jr., executive director of MichAuto and vice president of Automotive and Mobility Initiatives for the Detroit Regional Chamber. “It has always been a place and time where leaders, engineers and innovators have come together…”