Partnering with mobile, eco-friendly, waterless car wash and detailing services
Auto Driveaway Systems, LLC, through its newly formed entity, Sparkl Mobile LLC, is pleased to announce the acquisition of a majority interest in Sparkle Mobile LLC, a leading provider of mobile, eco-friendly, waterless car wash and detailing services based in Chicago, Illinois.
Sparkl was founded by Lisa Souter in 2016 to solve the inconvenience of waiting in line for a car wash. As a working mother of three boys, Lisa recognized the fast pace of daily life often pushed the car wash to the bottom of the to-do list. By developing proprietary technology tools and a mobile app, along with waterless and eco-friendly products, Sparkl brings its vehicle cleaning services directly to its customers no matter where they are, virtually eliminating downtime. With rapid growth across the Chicago area serving commercial fleets, condominium and apartment communities and office parks, Sparkl is well-positioned for expansion across the United States.
Auto Driveaway is thrilled to partner with Lisa Souter who will continue as President of Sparkl, which will operate as a standalone entity. There is a natural fit between the organizations, given Auto Driveaway’s expansive geographic footprint and the host of ancillary services it provides to its customers along with vehicle transportation and logistics.
“We’ve done extensive testing of the Sparkl service offerings and are very pleased with the results and the potential throughout our network,” says Rodney Ruth, President and CEO of Auto Driveaway.
“With Sparkl’s expansion into the markets served by Auto Driveaway, the two organizations collectively add even more value to our commercial fleet customers. Sparkl services ensure that commercial fleets capitalize on clean vehicles that represent their brand for customers and employees alike. All Sparkl services are waterless and completed with eco-friendly products and technology, which allows them to be performed no matter where the asset is located. Most importantly, all services are mobile and performed wherever a customer needs us, maximizing asset uptime,” Ruth added.
This partnership provides tremendous opportunities for Auto Driveaway customers to take advantage of the Sparkl service offerings and for Sparkl to expand into new markets quickly. Together, sharing a deep commitment to service excellence, Auto Driveaway and Sparkl look forward to exciting times ahead.
