American Traffic Solutions (ATS) is again helping to spread the word about the inherent dangers of red-light running during this year’s Stop on Red Week campaign.
It is initiated by the Federal Highway Administration to educate drivers and bring awareness to the number and severity of intersection crashes.
Red-light running is not a victimless crime.
The most recent figures show 709 people died and 126,000 were injured in red-light running crashes in the United States in 2014 alone, according to the Insurance Institute for Highway Safety.
More than half of those people were innocent pedestrians, bicyclists and occupants in other cars.
“Stop on Red Week is an opportunity to remind drivers that red-light running is 100 percent preventable,” said Charles Territo, ATS spokesperson. “ATS urges drivers to obey the law and stop on red.”
National Stop on Red Week begins August 7th and continues through August 13th. Cities across the country are expected to contribute their own efforts to spreading the message to stop on red during this time.
“No one wants to be in an automobile crash and yet, reckless behavior at intersections from 2004 through 2014 has caused 8,517 fatalities and hundreds of thousands of injuries. This behavior can change,” added Territo. “ATS is honored to partner with communities nationwide to provide lifesaving technology designed to change driver behavior and create safer roads for motorists, pedestrians and the community at large.”
ATS would also like to remind motorists about the importance of stopping on red by sharing a video that highlights the dangers of red-light running.
The video can be found here: https://youtu.be/9ilSbjgooG4.
For more information on what you can do to get involved with National Stop on Red Week, visit www.atsol.com/stop-on-red-week-2016
