September 9, 2022 – Ford CEO Jim Farley is meeting with dealers next week and is going to try to get dealers to simultaneously cut up to $2,000 from the cost of every single EV delivery, while asking dealers to make large investments into the company’s retail EV infrastructure.
That means cutting the cost of EV delivery by $2,000 per vehicle, which Ford plans to do by setting fixed prices and fees, which dealers can’t change arbitrarily, and by establishing a “low inventory model.” Under this model, customers order from Ford itself, and Ford delivers their electric car or truck.
Dealers will have to install an undisclosed minimum of EV chargers and other equipment needed to service EVs. Farley says this model stops excess inventory from languishing on dealer lots for weeks or months on end and would save the company from $600 to $700 per vehicle.
