Ford is about to rekindle compact-truck fever with the soon to be unveiled Maverick. Compact trucks have gained full-sized capabilities—and prices. The Maverick promises to reset the clock and bring back the affordable small pickup.
The Maverick vows to be enough truck for enough people. It won’t be macho, because unibody pickups just aren’t but it’ll be useful. And, assuming it’s related to the Bronco Sport, it’ll presumably be pretty good to drive. Ford believes the Maverick will be a hit.
Did we mention inexpensive? There’s a purity of purpose in a cheap truck, because you don’t feel bad about using it like a truck. Throw your tools in the back and scratch up the bed. Get it muddy. Put an ATV in the back and tow a couple more. The Maverick could take care of your small-scale landscapers and fishermen and college kids who wanted a truck but not a Truck Payment.
Read the article at Car and Driver.
