Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

Auto, Technology Industries Clash Over Talking Cars

The Seattle Times

Cars that wirelessly talk to each other are finally ready for the road, creating the potential to dramatically reduce traffic deaths, improve the safety of self-driving cars and someday maybe even help solve traffic jams, automakers and government officials say.

But there’s a big catch.

The cable television and high-tech industries want to take away a large share of the radio airwaves the government dedicated for transportation in 1999, and use it instead for superfast Wi-Fi service.

Auto industry officials are fighting to hang on to as much of the spectrum as they can, saying they expect they will ultimately need all of it for the new vehicle-to-vehicle communications, or V2V.

The government and the auto industry have spent more than a decade and more than $1 billion researching and testing V2V technology. The National Highway Traffic Safety Administration is expected to propose as early as next month that new cars and trucks come equipped with it. General Motors isn’t waiting for the proposal, saying it will include V2V in Cadillac CTS sedans before the end of the year.

“We’re losing 35,000 people every year (to traffic crashes),” said Harry Lightsey, a General Motors lobbyist. “This technology has the power to dramatically reduce that. To me, the ability of somebody to download movies or search the internet or whatever should be secondary to that.”

The fight pits two government agencies against each other: the Federal Communications Commission, which regulates spectrum and sympathizes with wireless proponents, and NHTSA, which regulates auto safety and has long made V2V a top priority.

The White House, which is currently reviewing NHTSA’s proposal to require the technology in new cars, is caught between two of its goals: greater auto safety and faster wireless service.

With V2V, cars and trucks wirelessly transmit their locations, speed, direction and other information ten times per second. That lets cars detect when another vehicle is about to run a red light, is braking hard or is coming around a blind turn in time for the driver or, in the case of self-driving cars, for the vehicle itself to take action to prevent a crash.

V2V’s range is up to about 1,000 yards in all directions, even when sight is blocked by buildings or other obstacles.

That gives the technology the advantage of being able to detect a potential collision before the driver can see the threat, unlike the sensors and cameras of self-driving cars that sense what’s immediately around the vehicle.

Read more of the original article in The Seattle Times.

 

Aug 28, 2016connieshedron
Safety on the RoadVW to Lower U.S. Prices to Lift Plunging Sales
Recent Posts
  • FLD 2026 Q2 White Metal Market Report: Used Work Vehicle Market Slogs Through Summer
  • Aging Fleets Are Forcing a New Approach to Maintenance
  • It’s All Downhill from Here!
  • AFLA Announces New Board Members
  • Fuel Spend, Fraud and More: Is Your Fleet Data Working Hard Enough
  • GM Has Found a More Profitable Way to Make Money from Your Car
  • Amazon Added 10,000 Rivian Electric Vans In Just Six Months
  • What Are You Going to Do If the Gas Runs Out?
  • Driver Death Rates Remain High for Small Cars, Models with Powerful Engines
  • Distracted Driving Enforcement Is Expanding. The Cost to Fleets Goes Far Beyond the Ticket.
ASSOCIATION NEWS
AFLA Announces New Board Members
The Hourglass Foundation Named AFLA’s Charity of the Year for the Third Consecutive Year
AFLA Membership Growth: Mary Saunders on Engagement and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
TECHNOLOGY
Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ServiceUp Launches Agentic Platform to Fully Automate Fleet Repair and Maintenance
America’s First UL-Certified Plug-In Balcony Solar Microinverter Is Here
As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
CONFERENCES & WEBINARS
AFLA 2026: Keynote Speakers You Won’t Want to Miss!
Motus Webinar: One Platform for U.S. & Canada Employee Drivers
NETS 2026 Conference: Keynotes Confirmed; Road Safety Award Nominee Deadline
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly