Truemag

  • Newsletters
  • Thought Leadership
  • Mobility
  • Safety
  • Work Trucks
  • Videos
  • Home
  • Subscribe
  • Contact Us
  • Media Kit
  • Who We Are

How Do You Cross The Street In Front Of An Autonomous Car?

The Car Connection

Many folks are excited about the arrival of autonomous cars. They promise to reduce traffic accidents, save gas, ease congestion, and provide the elderly and disabled greater independence.

But are there some things that self-driving vehicles simply can’t do? Tasks that humans will always perform better?

Indeed, but Google is working on a fix for one of them.

There are several areas where computers have a hard time keeping up with us primates. They’re iffy when it comes to pattern recognition, their lack of aggression can be dangerous, and they lack a moral compass, which could pose problems when faced with life-or-death decisions (like crashing into an embankment and killing the “driver” or running into a group of people).

Autonomous cars also have another shortcoming, one that has directly to do with pedestrians.

At some point, we’ve all found ourselves standing on a street corner, wanting to cross but unsure whether the car waiting at the stop sign has seen us. We might wave a bit, try to catch the driver’s eye, and then, once she’s seen us and smiled or nodded or honked, we zip across to the other side.

How do you do that when there’s no driver, though? Patent #9,196,164 that’s now owned by Google suggests a way.

Google envisions a screen or signing system located on the side of an autonomous vehicle. As you can see from the drawing submitted with the patent application, that screen might tell a pedestrian that the car is preparing to accelerate and to stay put. Or, it could give a thumbs-up, saying that it’s a-okay to cross.

What’s fascinating about this patent isn’t so much what it does, though that’s undoubtedly important. Instead, it’s the step-by-step description of the computer’s analytical process — a process that humans take for granted. If you have time, skim the background and brief summary of the patent, found about a third of the way down the front page. No wonder Google, Tesla, and others are fighting for top engineering talent.

Dec 3, 2015connieshedron
Q&A with PARS' Erik Rasmussen: 'Lead by Technology'50 Years Later: Are Cars Still “Unsafe at Any Speed”?
Recent Posts
  • GM Has Found a More Profitable Way to Make Money from Your Car
  • Amazon Added 10,000 Rivian Electric Vans In Just Six Months
  • What Are You Going to Do If the Gas Runs Out?
  • Driver Death Rates Remain High for Small Cars, Models with Powerful Engines
  • Distracted Driving Enforcement Is Expanding. The Cost to Fleets Goes Far Beyond the Ticket.
  • Why Fleet Maintenance Costs Keep Rising – And What the Data Reveals
  • AFLA 2026: Keynote Speakers You Won’t Want to Miss!
  • WEX Brings Standard Fleet’s Connected Vehicle Platform to Fleet Customers
  • Motus Webinar: One Platform for U.S. & Canada Employee Drivers
  • Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ASSOCIATION NEWS
The Hourglass Foundation Named AFLA’s Charity of the Year for the Third Consecutive Year
AFLA Membership Growth: Mary Saunders on Engagement and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
TECHNOLOGY
Fleetio Customers Reject $41.6M in Unnecessary Repair Costs as AI-Powered Maintenance Scales
ServiceUp Launches Agentic Platform to Fully Automate Fleet Repair and Maintenance
America’s First UL-Certified Plug-In Balcony Solar Microinverter Is Here
As Fleet Tech Enthusiasm Tempers, New Study Reveals Path to Reactivate Adoption
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
CONFERENCES & WEBINARS
AFLA 2026: Keynote Speakers You Won’t Want to Miss!
Motus Webinar: One Platform for U.S. & Canada Employee Drivers
NETS 2026 Conference: Keynotes Confirmed; Road Safety Award Nominee Deadline
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.

FMW Mobility
How mobility is rapidly changing the fleet management landscape.

Newsletter

Subscribe

FMW Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.

2014-2020 © Fleet Management Weekly