March 9, 2022 – The Kelley Blue Book Brand Image Awards recognize automakers whose model lines of cars, trucks, and SUVs create enthusiasm among shoppers.
Brand image isn’t just about consumers being aware that a brand exists. The automakers that are awarded here have brand images that can excite and attract new car shoppers. And doing this is essential when it comes to success in the marketplace.
This year’s 13 Brand Image Award winners are based on Kelley Blue Book data from their annual Brand Watch Study. Honda’s impressive range of vehicles and terrific quality make it this year’s Best Overall Brand winner. Value has always been part of Honda’s DNA and Honda has won this award every year since 2015.
