New cars are offered with ever-increasing numbers of safety, convenience and performance features, but what do buyers really want? AutoPacific has some answers from the company’s annual Future Attribute Demand Study, which surveyed nearly 90,000 recent car buyers, with over 50,000 of them planning on buying another new car in the future.
The company asked about 100 different choices, and these are the top 10 features people want: Front and rear parking sensors 55%, All-wheel or four-wheel drive 54%, Lane-departure warning 54%, Apple CarPlay and/or Android Auto 53%, Power front passenger seat 52%, LED accent lights 52%, Ventilated or cooled seats 50%, Memory driver’s seat 49%.
We’re actually pretty impressed at these buyers’ preferences, since all of these features are quite good. In particular, these driver aids – blind-spot monitoring, parking sensors and lane-departure warning – are probably among the most helpful, as well as least intrusive, driver aids on the market. Hopefully this will convince more automakers to start including more of these as standard.
Read the article at Autoblog.
