By Art Liggio, President and CEO, Driving Dynamics
In the 1980s Northwestern Mutual Life, one of the nation’s most financially sound and respected insurers, launched a national awareness campaign with the slogan, The Quiet Company. After 125 years in business, it had grown into a major carrier primarily through word of mouth referrals and power of its reputation. The advertising campaign was a clever way for the company to finally step into the spotlight, tell its story and inform a bigger audience about the exceptional products and services responsible for its success. Now 160 years in business, Northwestern Mutual is going stronger than ever.
Fleet safety has its own quiet company.
Those who follow the Safety & Risk column or read my articles in other publications are aware that I see my role as delivering valuable safety and risk management concepts that readers can put into practice or challenging the norm to help leaders consider new ways to improve their fleets’ safety performance. However, today I’m taking some latitude to reflect on Driving Dynamics’ journey, express thanks to our outstanding staff, exceptional trainers and valued partners, and to share that this quiet company is stepping into the spotlight to tell its story. Next issue I will be back to sharing ideas on driver risk and safety management!
I’ve been involved with Driving Dynamics since 2004 and today proudly head it up as its president and CEO. Over the past 30 years the company has delivered the most advanced, instructionally sound, effective driver safety training services, quietly growing into what is now the largest skills-and-behavioral-based safety training provider in North America. And yet, even now there are those that think only of behind-the-wheel training when they hear the name Driving Dynamics. Although customers and partners, knowing that the breadth of our capabilities extend beyond that, are leveraging our suite of services and continued support to achieve optimal safety results.
Over the summer this quiet company acquired the Center for Transportation Safety expanding our portfolio of services and placing us as the leading, national training provider in the heavy-duty vehicle fleet segment. We’ve entered into an agreement with DriveTech International to join its global training partner network and for reseller rights in North America, adding a program of behavior-based assessments and on-the-road coaching to our offering. In 2017 Driving Dynamics was named a Top-20 Health and Safety Training company by Training Industry Inc. as part of its mission to continually monitor the training marketplace for the best providers of training services and technologies. And recently our new multi-lingual mobile ready DrivActiv™ eLearning service was launched.
Today, Driving Dynamics is managed by owner operators who have a vested interest in the success of its clients. No absentee owners or venture capitalists here. Backed by our private equity partners, we are very well positioned to continue growing and investing in the future with leading-edge training and risk management solutions, but perhaps not so quietly anymore. Most importantly, we are here ready to help you keep your drivers safe with extraordinary client-valued products and services.
Safety & Risk is presented by Driving Dynamics an accomplished provider of impactful driver safety training and risk management services. Continually building and delivering programs based on sound research, proven learning methodologies and expert instruction, we are dedicated to improving drivers’ abilities to stay safe by leveraging risk management tools, principle-based learning and applied techniques. The One Second Advantage™ safety training principle developed by Driving Dynamics is rooted in research that shows 90 percent of all traffic crashes can be avoided when the driver has just one more second to react and knows what to do with that additional second. Driving Dynamics encourages all drivers to Steer Toward Safety™
Steer Toward Safety and The One Second Advantage are trademarks of Driving Dynamics Inc. All Rights Reserved.
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