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Solera’s Adam Danielson to Lead Safety Tech Panel Discussion at ATA SSHR Conference

It's 2026: Is Your Trucking Fleet Financially Healthy?

Adam Danielson, Solera’s Director of Business Development, moderates a live panel of three motor carrier representatives as they discuss their safety technology success, how to best implement new technology, getting company buy-in, and what safety technology would benefit their operation in the future.

ATA SSHR Technology Panel • Wednesday, April 5, 11:15–12:15 pm, Booth 405 at Hilton Minneapolis. For more information, click below.

Solera Panel Information

Panelists include:

  • Benton Elliott, Vice President of Safety & Recruiting, Big M Transportation
  • Jeff Reeves, General Manager and Director of Safety, Fortune Transportation
  • Darick Underwood, Director of Safety, Carter Express 

Topics to be discussed include:

Success in your organization

  • Selection Considerations
  • Implementation
  • Training Staff Roles / Responsibilities
  • Coaching Process – Virtual / In-Person
  • Company Buy-in / Creating Policy
  • Scoring / Determining Risk

 

Future of Technology Considerations

  • Pre-wiring for Mirror Eye
  • Simulators – initial training vs. coaching tool
  • Tech on the horizon

 

Today’s Challenges

  • Consolidating Data / Using data efficiently
  • How to determine Focus with limited staff size
  • Protection from litigation

For more information about ATA’s 2023 Safety, Security & Human Resources Conference & Exhibition (SSHR), April 4-6, in Minneapolis, MN click below.

ATA SSHR Information & Registration

 

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