PARS launched its new public website at www.parsinc.com along with its new branding.
According to PARS president Lori Rasmussen, the new website is the first step in a much broader program to utilize state-of-the-art technology in support of its broad array of value-added ancillary fleet services.
These enhance the value of the company’s vehicle transport services for busy fleet managers who face more complex vehicle transport requirements.
“The mainstays of our company’s value proposition include the industry’s best team of transportation and logistics consultants, our broad range of transport options, licensing and titling, maintenance, and vehicle storage services, and our online systems and reporting capabilities,” Rasmussen noted. “Together, these capabilities ensure that PARS can deliver the best results no matter how complex the assignment.
“Our newly refreshed brand draws upon our heritage of vehicle relocation excellence, while introducing a sleeker, livelier look that befits the ever-faster business environment,” she adds.
According to Rasmussen, PARS expects to roll out significant feature and user interface enhancements to both its customer portal and internal systems in the coming months.