Driving Dynamics Inc., a provider of advanced performance driver safety training and risk management services for fleet-based organizations throughout North America announced that Irena Dmitry has moved into the role of director of marketing and communications, reporting to Art Liggio, president and CEO.
A seasoned B2B marketing professional with experience managing multi-channel traditional and digital marketing programs and more than 15 years in the fleet industry, Irena has been affiliated with Driving Dynamics since 2014 providing marketing consultancy services to the business. In her expanded director role she is responsible for translating the company’s business objectives into marketing strategies and tactics that build brand equity across existing and new markets, reinforce the value of Driving Dynamics’ services and grow market share and revenue for the company. Leading all marketing and communications programs, Irena will play a pivotal role in helping to drive the company’s continued digital transformation and new product branding and roll out.
“Irena and I have had a professional affiliation for close to two decades now. Throughout her career, she’s brought an entrepreneurial approach to marketing programs and has a progressive skill set that spans across a broad range of marketing and communications functions.” said Art Liggio, president and CEO. “Those qualities, combined with her knowledge of Driving Dynamics’ culture and services made her the right choice for the newly formed director position.”
“I’m excited to make my full time return to the fleet industry and incredibly fortunate to be able to do it with a company that’s built on a strong foundation of integrity and quality, and a people-first mindset” said Irena Dmitry, director of marketing and communications, In collaboration with my colleagues, I’m eager to help accelerate that trend of success to propel the business forward into a new era.”
Most recently Irena was a self-employed senior marketing consultant specializing in the financial services sector. Among her key long-term clients was Pershing LLC, a global provider of business solutions to registered investment advisors and financial retail organizations. There she oversaw a variety of marketing projects through the formal development process, managing resource from creative concept through to legal and compliance sign off. In her prior role, Irena served as senior manager of marketing and communications at The CEI Group, Inc. (CEI), a fleet accident and risk management business. During her nearly 12 years with CEI she was instrumental in defining and leading the overall marketing strategy and brand functions for the business.
A native of Philadelphia, Pennsylvania, Irena earned a master’s degree in advertising, public relations and journalism from Temple University and holds a bachelor of science in marketing from Drexel University. She is a past committee member and elected chairperson of the Exhibit Advisory Committee for the Risk and Insurance Management Society and is a current member of both the American Marketing and eMarketing and Associations. Irena currently resides in Falls Township in Levittown Pennsylvania and is a member of an improvisational fusion-style dance troupe which performs at events throughout the Delaware Valley.