Chip Shortage Hitting Auto, Fleet Industries

By Bill Bishop, Senior Vice President of Sales and Marketing, FLD Remarketing

Auto assembly lines shuttering from Kansas City to Beijing.

Luxury car models like Mercedes Benz hoarding parts for their most expensive models, while simultaneously halting production on cheaper offerings.

And some manufacturers – like France’s Peugeot – looking for ways to drop modern touches like digital speedometers in favor of previously obsolete analog models – something previously unthinkable.

At a time when global demand for new vehicles may be at an all-time high, what in the world is causing such strange behavior from the world’s most powerful vehicle manufacturers?

In a word – and a short one at that – chips.