By: Art Liggio, CEO of Driving Dynamics
As reported by the National Safety Council, the U.S. has experienced three straight years of at least 40,000 roadway deaths.
In 2018, there was a decline of roughly one percent from road deaths in 2017, but a 14 percent increase from four years ago. One of the contributing factors is the continuing increase in the number of drivers on the road and miles driven, which correspondingly increases the crash risks for your driver population.
Considering this increase of time spent on the road with other untrained drivers, you must strengthen your understanding of the nation’s traffic safety culture in order to identify all the risks and then develop effective solutions or communications based on the findings.
For the last ten years, the AAA Foundation for Traffic Safety’s annual Traffic Safety Culture Index survey identified American drivers’ attitudes and behaviors regarding road safety. The results of this year’s survey, which focused on drivers’ road activity in the 30 days preceding their participation, are consistent with the years prior. Risky behaviors are still taking place, and unfortunately the “do as I say, not as I do” mentality is still prominent amongst non-fleet drivers.