Businesses that grow comfortable with their own solutions are often blind-sided by new solutions they never imagined, which were hidden in plain sight
By John Wysseier, CEO and President, The CEI Group
Last month, I wrote that for an organization to embrace disruptive innovation for long-term survival, it takes leadership — not just from the CEO, but from the entire C-suite of senior executives. Today, I want to consider another essential ingredient: a Chief Disruption Officer or CDO.
I want to start by pointing out that there is some ambiguity about this title. For some, CDO stands for Chief Digital Officer, more of a
technology-focused position, while for others, the Chief Disruption Officer is a position that combines equal measures of expertise in sales, marketing, operations and strategy in addition to a grasp of digital technology. Yet, others bridge this divide by adding another D, and calling the position Chief Digital and Disruption Officer, or CDDO.