By Ed Pierce, Fleet Industry Marketer

With the significant amount of inbound and outbound tactics available to marketers today and the rapidly evolving state of marketing best practices, you fully understand your business’ need for ROI-driven solutions to implement a successful Inbound marketing program.

Your website, content development and marketing, social-media efforts, and email-marketing campaigns — all of your digital presence — work together to become an effective lead generation and qualification source.

To develop the best inbound marketing program effectively, consider taking the following three-phased approach:

READ MORE

Distracted driving has become one of the most significant dangers on the road today, and it’s also one of the biggest problems facing fleet and risk managers.

It is regarded as an epidemic on the roads and has contributed to the surge in road fatalities seen in recent years.

To help fleets tackle this issue, eDriving is hosting a new webinar Hanging up on Distraction: Techniques for Changing Driver Behavior. In this free webinar, eDriving’s Brain Scientist Advisor Dr. Paul Atchley will help you explore the science behind your drivers’ phone addiction and discuss the true extent of how this risky behavior impacts driver performance, other road users, and your organization’s reputation and bottom line.

Thusday, Jul 11, 2019 — 11:00 AM PDT (7:00 PM BST)

READ MORE

Brendan P. Keegan, CEO of the nation’s 8^th largest fleet management company to discuss connecting and distributing new mobility technologies in the B2B landscape at leading tech event on July 10^th

Merchants Fleet CEO Brendan P. Keegan will discuss the trend toward an increasingly mobile future and how FleetTech partners like Merchants are equipped to manage and connect this diverse system for their enterprise clients at TechCrunch Sessions: Mobility on July 10 in San Jose, California. The day-long event, which is centered on challenging assumptions and helping attendees understand the mobility revolution, features programming from industry-leading founders, investors, and technologists and is often considered one of the biggest technology events of the year

Keegan’s session, titled “If You Build It, Will They Buy? – The Role of the FleetTech Partner in the Future Mobility Ecosystem” will explore who will manage and connect the variety of new technologies, services, and connectivity in the mobility space for businesses and agencies.

“We’re at an exciting point in the mobility revolution, where organizations have more ways than ever to increase efficiencies and flexibility in transportation and service,” said Keegan. “This variety is only going to continue increasing, and businesses must be able to manage, connect, and best leverage the wealth of technologies and services at their disposal to ensure future success.”

READ MORE

Forbes

Robocars are very close to being able to drive the roads safely, but what about dropping you off, picking you up, and parking or waiting?

Human-driven mapping cars with sensors along with aerial photos will capture the data.

Mapping companies working on detailed maps of the road will include the locations of parking spaces and standing spaces on the public roads. Standing spaces can include the entrances to driveways and spaces in front of fire hydrants, suitable for pick-up an drop-off.

Read the article at Forbes.

The Washington Post

Volodymyr Zhukovskyy, a commercial truck driver, should not have had his license.

He was driving a Dodge pickup towing a flatbed trailer when the truck collided with a group of motorcyclists, killing 7 and injuring 3 others.

The Massachusetts Registry of Motor Vehicles had received information from Connecticut’s motor-vehicle agency about a May 11 drunken driving incident that should have prompted the removal of Zhukovskyy’s driver’s license. The head of Massachusetts’s motor-vehicle agency has now stepped down.

Read the article at The Washington Post.

NPR

It’s no exaggeration to say the luxury electric vehicle was invented by Tesla.

The California-based carmaker has indisputably paved the way for these new rivals selling for $70,000 and up.

The electric Porsche, now renamed the Taycan, is coming out later this year, as is the first long-range electric Mercedes. Two new luxury electrics are already on the market: the Jaguar I-Pace and the Audi e-tron. Polestar will be releasing its first premium all-electric model next year, initially selling for $63,000.

Read the article at NPR.

MSN

Modern cars are basically rolling computers that are constantly monitoring and storing all sorts of data, including all the technology needed for governments to electronically enforce speed limits.

While it might seem far-fetched that a city, state, or entire country would call for the implementation of electronic speed-limiting technology,

Europe will soon mandate one that would alert drivers who willfully exceed speed limits.

Read the article at MSN.

The New York Times

Getting a speeding ticket can cost much more in insurance penalties, or surcharges in insurance lingo, for three years after the violation.

The average surcharge for using a cellphone or texting while driving has been rising and is now nearly $300.

The insurance industry attributes the rising costs to multiple factors, including more accidents from distracted drivers who are talking or texting on mobile phones. Nine percent of fatal crashes in 2017 were “distraction-affected” crashes, according tothe National Highway Traffic Safety Administration.

Read the article at The New York Times.

The Washington Post

Automakers are seeking the extension of a tax break that has for a decade helped sustain the sale of cars that need little to no gasoline to run.

This has triggered an intense lobbying battle with oil and natural gas companies.

The legislation has the backing of the powerful Alliance of Automobile Manufacturers and the support of several major environmental and public health groups.

Read the article at The Washington Post.

Fast Company

The productive state where every move you make is purposeful, is known as “deep work.”

Manage your attention well and you’ll have a competitive edge in this distracted world. Focus on the most important thing and schedule it on your calendar.

This means you’re setting priorities and thinking deeply about problems. Concentrating for an extended period of time can certainly be difficult—but most things worth doing are difficult.

Read the article at Fast Company.