With so many options and so much information out there, how can you know what is working for your business, and what isn’t? How can you create a marketing strategy that will work today?
By Ed Pierce, Fleet Industry Marketer
From time to time, I receive ideas from Fleet Management Weekly “A Call to Action” column readers. Last month’s column evoked a suggestion from Anna K of Connex Direct Marketing to reprint her article entitled “Four Key Steps Toward Successful Marketing Communication. It is a great read with plenty of ideas for fleet industry firms interested in better marketing. Here is part one of that article:
In our hyper-technological world, communication methods change at an incredibly rapid pace.
First, there was email, then message boards, then instant messaging, then MySpace and Friendster, and now Facebook, Instagram, chatbots, Netflix, and dozens of other communication methods.
There are always new technologies and new ways for people to interact with others. This is also true when it comes to marketing methods and the tools that are available for marketing.