A German Company Has a Solution and It’s Coming to the U.S.
By Mark Boada, Senior Editor
“Mobility management” is one of the latest buzz phrases in the fleet world, and it’s a concept that some predict is the future of fleet management. Now, you may have heard about that a lot recently, but do you really know what it means and, more importantly, how you’re supposed to get there?
Well Sixt, the largest car rental company in Germany, No. 2 in Europe and a global player in around 120 countries worldwide, has answers, and it’s planning to bring its solution – the only one of its kind, it claims — to the U.S. this year.
Fleet Management Weekly last week interviewed Stuart Donnelly, Sixt’s Senior Director of Group International Sales for Northern Europe and the U.S. about the company’s business mobility vision. Sixt, founded as a rental car company in 1912, has since added a leasing business unit and other mobility solutions such as carsharing, corporate travel, limousine services, ride-hailing, and mobility consulting. Previously run as separate businesses, Sixt recently started to offer them all via a single sales unit, according to Donnelly, “to bring one-stop mobility to the global market in both the consumer and business-to-business environments.”
So, what, exactly, is “mobility management” and what makes it different from “fleet management”?