By Ed Pierce, Fleet Industry Marketer
Despite the booming economy, smart companies continue to manage expenses, particularly selling, general and administrative (SGA) expenses.
According to financial consulting firm Sageworks, average overhead for scientific and technical services companies – including companies in the fleet services industry – represent over 50 percent of sales.
These are expenses that cannot be assigned to the cost of providing a specific service. A large portion of these expenses fall into the marketing bucket, such as direct sales, product development, distribution, advertising, sales promotion, public relations, and customer service.