FleetManagementWeekly AmeriFleet
November 7, 2017


Editor's Analysis & Top Industry News

The Value of Digital Marketing

Today’s Fleet Marketing column from Ed Pierce is nicely done (as always), and speaks to something near and dear to my heart: Digital Marketing. One of Ed’s best pieces of advice: “Start with the undeniable ability to own the channel. In the digital world, you can have total control over direct interactions with your target audience. You can control both the timing and content of your messages.”

If smartly done content marketing that delivers ROI is in your plan for the new year, then I strongly suggest you make FMW a part of your mix. We have an audience of 18,000+ fleet professionals and will work to customize just the right package for your marketing objectives and your budget. You can learn more here, or email me for details.

Today’s issue also features a great Q&A with Bernie Kavanagh on how WEX is able to track EV Fuel Purchases, as well as a report from the Wheels Results+ Fleet Summit in Chicago, which I was lucky enough to attend a couple weeks back.

Ted Roberts

Thought Leadership

Fleet Marketing – Guiding principles for fleet providers to improve marketing and increase sales.

Fleet Asset Management – Best practices for work truck management.

Globally Speaking — Perspectives on the Multinational Fleets

Customer Driven — Engage your organization to create customer loyalty, trust, and superior service

On Fleet Driver Management Solutions to improve your fleet’s accident rate and cut costs on collision repairs

Safety & Risk — Impactful driver safety and risk management tools and techniques.

The Fleet CX Toolbox – Solid steps to implementing and improving fleet customer experience.

Fleet Spectator — A 360 view of the fleet industry.

Talent Management – Smart guidelines to help you manage the talent in your workplace.

VIDEO: A Holistic View of Mobility

We are beginning to see a major shift: from ‘fleet management’ to ‘mobility and fleet management.’

VIDEO: Keeping It Safe

  Vehicle Transport with an Eye on Safety

PARS goes the extra mile to make certain the drivers delivering their customers’ vehicles are focused on safety. And they make sure the vehicles they’re delivering are safe as well.

VIDEO:  The One Second Advantage

  Changing Lanes – Collision Free

Did you know you are three times more likely to be in an accident when changing lanes? Watch this video from Driving Dynamics for tips on how to avoid these dangers.

The Fleet Spot

ARI to Introduce Alexa App Pilot at Annual Best in Fleet Conference

The technology allows drivers to request and receive fleet data with voice commands

The fleet industry’s first voice-based technology, still in development by ARI will be unveiled at its Best in Fleet conference in Miami Beach, Fla., Nov. 8-10.

The annual event celebrating technological innovation and disruption in the fleet management industry brings together more than 150 of ARI’s largest clients who have shown an eagerness to integrate the latest technology into how they manage their company vehicles.


The CEI Group Appoints John Wysseier as President & CEO

The CEI Group today announced that John Wysseier has been appointed president and chief executive officer. CEI’s founders – Wayne Smolda and Claudia Smolda — will remain with CEI as Chairman of the Board and Chief of Staff, respectively.

Notes Mr. Smolda, “John re-joins CEI as a seasoned executive with a strong track record of customer service, business growth, employee engagement and operational excellence. His perspective on both CEI’s legacy and opportunities for innovation and advancement make him a perfect successor to take CEI to the next level.”


AFLA Webinar Series: Data Analysis for Driver Safety

Join AFLA on Tuesday, November 21st at 2pm Central for our next webinar, “Data Analysis for Driver Safety.”

Presenting the webinar is Chris Stites,  SambaSaftey Executive Vice President.


Possessing the data to make the right decision about drivers may be the most efficient and effective way to reduce fleet risk. By continuously monitoring, normalizing, and scoring motor vehicle records (MVRs) and correlating other data sources, fleets can identify high-risk drivers, modify behavior, reduce accidents, and ensure compliance while lowering costs — ultimately improving driver and community safety.


Donlen Improves Fleet Telematics Visibility with Telematics Mobile App

Donlen announces that new telematics functionality has been added to its comprehensive mobile app offering.

DonlenDriver™ Mobile, which provides fleet drivers with access to important vehicle documents and notifications, is now integrated with DriverPoint® Telematics for all fleets that have implemented Donlen’s comprehensive telematics service, making it easier to manage and improve driver safety.

DonlenDriver Mobile already provides drivers the ability to access crucial information related to personal tax reporting, new vehicle ordering, company policy compliance, and more. With this new functionality, Donlen is putting more power in the hands of the driver.


Fleet Marketing

By Ed Pierce, Fleet Industry Marketer

As a marketing manager for a provider of B2B products or services, you know that the first question your executives will ask is “Where’s the value?” of each of your marketing tactics. Even though we are in the digital age, you can’t justify marketing value based on Facebook “likes,” Twitter “follows,” and LinkedIn connections. As it was unlikely that management would appreciate the value of traditional print advertising measures like cost-per-thousand, impressions, awareness and perceptions, the digital metrics provided by internet services are lacking.

Still, digital marketing offers value, as evidenced by its growing share of the overall marketing budget. The key to showing value is to do the additional hard work to translate and extend superficial facts with meaningful business results.

Start with the undeniable ability to own the channel. In the digital world, you can have total control over direct interactions with your target audience. You can control both the timing and content of your messages.



No More EV Tax Credits?


Congressional Republicans released an early draft of a bill that would kill the federal tax credit that gives up to $7,500 to anyone who buys an electric car.

Electric car sales would likely continue in states that offer their own incentives like California — which provides a credit up to $7,000 — and even lets electrics use the coveted carpool lane.

“There is no question that the potential elimination or phase out of the electric vehicle tax credit will impact the choices of prospective buyers and make it more challenging for manufacturers to comply with electric vehicle mandates in 10 states,” Gloria Bergquist, spokesperson for the Alliance of Automobile Manufacturers, said in a statement.

Read more of the original article at Wired.


Verifying EV Fuel Purchases

By Mark Boada, Senior Editor

The fuel of the future, according to many, is electricity. For some fleets, though, it’s already here.

But since most EVs and Hybrids are fueled at home, and most home chargers lack a reader, how are fleets supposed to verify purchases?

In a recent conversation with Fleet Management Weekly, Bernie Kavanagh, senior VP at WEX, revealed his company’s answer. Mobile access to fuel data? No problem – WEX is there, too. And with an increasing emphasis on managing multi-national fleets on a global basis, WEX continues to build out its global fuel program capabilities, he told us.

Bernie says, “I think clients now are at a point where they’re looking to gain greater efficiencies. Business is really starting to come back. We’re seeing it not only by geography but by industry, too. Certain business areas are stronger than they’ve been in the past and I think now’s the time that, instead of focusing on rebuilding and making sure they’ve got the right operations in place, they’re making sure they operate at top efficiency. So, they’re looking for data. The aggregation of data is more critical than it’s ever been.”

READ MORE about WEX’s current initiatives to meet the fleet fuel management demands of the future.

Fleet Trends & Issues

Urban Mobility Benefits From Public-Private Partnerships

McKinsey & Company

Public transportation is absolutely necessary for moving people around quickly, preventing traffic congestion and accidents, limiting pollution, and freeing land for uses more valuable than parking space and roadways.

The partnerships between cities and new mobility services point to potential benefits both for cities and their residents.

“Shared-mobility services account for more than half of all new mobility start-ups around the world, and homegrown providers have cropped up in every region. E-hailed motorcycle-taxi services have proved popular in Africa, for example, while India’s city dwellers have embraced on-demand shuttle services. Product-innovation companies, which are concentrated in North America, mostly focus on developing self-driving vehicles and electric vehicles.”

Ryder to Begin Renting Electric Vans in Three States

The Verge

Chanje, a California startup has received 125 all-electric van orders from rental company, Ryder to be leased or rented in its New York, California and Illinois markets by the end of the year.

The vans are about 26.5 feet long, and have the capacity to carry 6,000 pounds, or up to 580 cubic feet of cargo with a curb weight of nearly 10,000 pounds.

“A 70kWh battery (which is just a tick under the smallest battery used on a Tesla Model S) gives the Chanje vans an estimated range of about 100 miles, though that depends on how much cargo is onboard. The company is working with Chanje and its energy storage partner, eMotorWerks, to install Level 2 charging stations near Ryder facilities in the launch markets.”

Read more of the original article at The Verge.

Will the Shift to Battery Powered Vehicles Create a Massive Energy Strain?

The Detroit Bureau

As more motorists buy conventional hybrids, plug-in hybrids and pure battery-electric vehicles, questions arise — where will the vehicles be charged and where will all the energy come from?

To reduce the need for a major expansion of the country’s electrical infrastructure, EV owners would need to be encouraged to continue to charge at home, preferably overnight when the electrical demand is generally far lower than during the day.

“A one-for-one match would be a major challenge, according to Pasquale Romano, the President and CEO of Chargepoint, Inc., which claims to operate the world’s largest vehicle charging network. Even a modest-sized station, with six high-speed chargers – capable of “filling up” a battery in under a half-hour – would draw “a couple of megawatts,” said Romano, and would “need an electrical sub-station next door.”

Read more of the original article at The Detroit Bureau.

Maaco and Meineke to Honor Military Members Across the Country as Part of Its 45th Anniversary Celebration

This fall, both Meineke Car Care Centers and Maaco Auto Painting and Collision Repair will pay tribute to military members across the country, honoring active duty military members and veterans with complimentary vehicle repairs and improvements as a “thank you” for their service to the country and patronage of their brands. The “Proud to Serve Those Who Have Served” program is part of the two legendary automotive brands’ 45th anniversary celebration.

From October 14 through November 24, Maaco and Meineke are honoring military members who are current customers, veterans who are now Maaco or Meineke owners or franchisees, and one recipient nominated by consumers through a national contest. You can learn more right here.

Learning and Networking in Chicago

by Ted Roberts

I was fortunate enough to attend the Wheels Results+ Fleet Summit in Chicago a couple of weeks ago, which was fantastic from both a learning and a networking perspective. Held at the lovely Gleacher Center (part of the University of Chicago) just off the Magnificent Mile, and structured as an open forum, this event highlighted notable recent successes in Wheels’ five Results+ optimal fleet categories:

  • Fleet Administration & Ease
  • Driver Productivity & Satisfaction
  • Integration & Control
  • Total Cost Management
  • Risk Mitigation


READ MORE to see the winners and to learn more about the Results+ Fleet Summit.


Talent Management

By Mike Cieri

Benchmarking is a way of determining what is the best performance being achieved – whether in a particular organization, a competitor, industry or by an entirely different industry.

This information can then be used to identify gaps in an organization’s processes in order to achieve a competitive advantage.

There is no single way to perform benchmarking although there are 6 steps that are considered best practice.

  1. Decide what to benchmark – Because benchmarking can be applied to any business process or function, a range of research techniques may be required. It is important to pick a benchmarking project that is significant to meeting the organizations goals. Some examples to consider:


Challenge-Driven Leadership


Creating conditions by bringing experts and those with diverse talents and perspectives together can cultivate a company’s challenge-driven leadership — a distinctive kind of ‘no-leader leadership.’

“If you want to foster challenge-driven leadership, you can’t treat people purely as “human resources,” placed by budget allocation into any spot that will have them, and motivated with incentives to take on work that does not intrinsically interest them. An effective challenge-driven talent strategy focuses on spotting the right people for a project and attracting them to it, rather than on motivating and developing people you have been handed through a budget allocation process.”

Challenge-driven leadership is made for pushing boundaries, and in the end it consistently produces results.

Read more of the original article at Strategy+Business.

Fleet Management Resources
AFLA – Automotive Fleet & Leasing Association
Providing the advanced forum for corporate fleet professionals to network with industry leaders.
The CEI Group Inc.
CEI is North America’s largest provider of fully integrated fleet accident management, driver safety and risk management services.
NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.
Offering a nationwide vehicle delivery and relocation service; serving the corporate and commercial fleet industry.
Since 1965, Donlen has been the fleet management industry’s leading provider of comprehensive, integrated financing and asset management solutions — and that spirit of innovation continues today.
PARS' mission is to provide you with high-quality service at competitive prices for all of your transportation needs.
Driven fleet professionals. Driving results.
Driving Dynamics
Driving Dynamics was established to help corporate fleet drivers develop expert, safe driving skills using proven, advanced driving techniques.
Wheels, Inc.
First in fleet for 78 years. Wheels helps you build tomorrow’s fleet today.

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