By Art Liggio, President, Driving Dynamics
Year after year, reports show that fleet drivers have one of the highest incident and mortality rates related to on-the-job activities.
For anyone who has either direct or indirect responsibility for fleet safety, too often a singular ROI focus results in the unplanned consequence of limiting efforts to create and sustain a culture of safety.
However, when properly understood, a focus on safety can actually deliver significant additional dollars to the corporate bottom line.
A way to address this imbalance is to introduce the Return on Safety (ROS) performance metric when developing your annual business plan. This metric applies to every business and, especially for fleet operators, provides a meaningful and thoughtful balance to ROI.
ROI and ROS do not compete but actually support each other in helping businesses achieve their financial goals. ROS helps management focus on what is truly important: keeping employees safe and productive by eliminating the imbalance created from staying narrowly focused on ROI alone.