FleetManagementWeekly AmeriFleet
October 4, 2016


Editor's Analysis & Top Industry News

Customer Experience, Marketing and Sales

Customer Experience, Marketing and Sales are something that we all aim to do well, and they should work together seamlessly, with perfect symmetry.

We have an excellent video clip today from Jeof Bean, author of The Customer Experience Revolution and Customer Experience Rules, talking about the Right Way to Do Customer Experience . When you create a great customer experience for your clients, they become advocates for your company — those coveted brand ambassadors.

We also feature an insightful column from fleet marketing expert Ed Pierce on all the good that can come about when Customer-Centric Marketing Aligns with Sales’ Focus.

Finally, if you’re a fleet service provider looking to market to fleet professionals, then please consider our Content Marketing & Advertising options. We’re gentle on your fleet marketing budget and we will work with you to tailor just the right program. You can get more information here, and don’t hesitate to email me directly.

Ted Roberts
President & Chief Content Officer

Thought Leadership

Fleet Marketing – Guiding principles for fleet providers to improve marketing and increase sales.

Fleet Asset Management – Best practices for work truck management.

On Accident Management Learn ways to save money on your fleet’s collision repair costs.

Safety & Risk — Impactful driver safety and risk management tools and techniques.

The Fleet CX Toolbox – Solid steps to implementing and improving fleet customer experience.

The Sustainable Fleet – Strategic approaches to bring about a smarter, cleaner fleet.

BIG Data. BIG Results. BIG Future– We look at harnessing big data to achieve big results using cutting edge technology.

Talent Management – Smart guidelines to help you manage the talent in your workplace.

TCO Trends – Expert View — A global look at fleet total cost of ownership trends.


VIDEO: A Technology Leader, All Along

PARS has been a technology leader all along, and in the past year or so they’ve upped their game with a powerful new IT backbone, and new customer portal that’s easy to use and highly interactive.

VIDEO: A Fresh Start
  The Power of a Fresh Start

Fleet industry leader Susan Miller talks about the power of getting a fresh start, and how it’s good to leave bad habits behind.

VIDEO: Understanding Customer Experience
  There’s a Right Way to Do Customer Experience

According to CX expert Jeof Bean, somewhere around 15 to 20% of companies realize that they need to fully understand what customer experience is and how can they can best interact with their customers to create an experience that’s better and different — one where clients become advocates.

The Fleet Spot

webb-kristi Kristi Webb Named President of AALA

On the afternoon of September 28 the American Automotive Leasing Association (AALA) Board of Directors voted Kristi Webb, president and CEO of Element Fleet Management, as the new president of AALA. Webb, who succeeds Steven Bloom of Enterprise Holdings Inc., previously served in the officer role of Vice President, State Government Affairs.

AALA is a national industry association composed of commercial automotive fleet leasing and management companies. Membership includes domestic and international companies as well as family-owned businesses. To learn more about AALA visit AALAfleet.com.

DSWW Employers Have Important Role in Reducing Traffic Fatalities and Injuries

The Network of Employers for Traffic Safety (NETS) today kicked off its 2016 Drive Safely Work Week™ campaign, celebrating the 20th anniversary of the annual safe-driving initiative targeted to employers.

More than 2500 organizations representing approximately 13 million employees are set to take part in the week that promotes safe-driving education and awareness to all employees—company drivers and commuters alike.

The campaign comes on the heels of the announcement by the National Highway Traffic Safety Administration that traffic fatalities in 2015 increased 7.2% over the previous year, the greatest percentage increase in 50 years.


nafa webinars NAFA Expands Sustainability Mission With Training Event In California

NAFA Fleet Management Association, a pioneer in the sustainable fleet movement, will be leading a Sustainable Fleet Training Day event during the Northern California Clean Technology Forum & Equipment Expo in Sacramento, CA on October 19.

This half-day event builds upon the Association’s ambitious sustainability objectives which includes NAFA’s influential Sustainable Fleet Accreditation Program, developed in collaboration with CALSTART. This program currently comprises 22 accredited fleets and an additional 20 enrollees.


ups-trike UPS Is Conducting A Vast Rolling Lab Experiment To Create The Clean Truck Of The Future


In Hamburg, Germany, as in a growing number of crowded cities, large trucks are banned from the city center during business hours.

The restriction is part of a 20-year plan to transform the city into a greener, healthier, vehicle-free metropolis.

For United Parcel Service, the world’s largest package delivery company, that’s a revenue-killing nightmare. But the Atlanta-based shipping giant has a clever answer: it delivers the goods with electric-assist cargo tricycles.


Fleet Marketing

The key to becoming a more vital cog in the engine that keeps your company moving forward is aligning marketing goals with sales goals.

By Ed Pierce, Fleet Industry Marketer

While my career’s worth of experience proves differently, marketing is still perceived as a discipline focused on positioning. Marketing education, marketing tools, and even today’s digital applications all concentrate on measuring branding, messaging, and communications effectiveness.

Because the goal of marketing is to promote a company brand with a particular market niche or industry, however, it automatically takes a back seat to sales in the eyes of salespeople, the CFO, and even the CEO.

Do you ever have to fend off sales reps’ complaints about Marketing’s ineffectiveness in helping them achieve their sales goals? Do you ever wish you could report to senior management about the number of deals closed in the past month rather than the number of positive impressions among the target audience you achieved?


The Future of Mass Transportation

Automotive News

The stakes are high for automakers in the future of mass transportation.

At a conference in metro Detroit, Andreas Mai, who recently served as the director of smart connected vehicles at Cisco Systems, estimated the size of the mobility industry — which would include autonomous vehicles, ride-sharing networks and connectivity — to be worth about $5 trillion over the next decade.

The additional value of mobility will be created from the transfer of the market from one stakeholder to another, Mai said. “Some people will lose.”

To mitigate the threat of losing out in an environment that is becoming increasingly crowded with technology giants and young startups, automakers are pivoting to alternative revenue streams and technologies.


Smart Networking Advice

New York Times

Businesspeople generally think of networking as a mutually beneficial meeting for both parties.

But that’s not usually what it is. Far more often, it is one person asking the other for a favor.

I have been a management consultant, business owner and speaker for more than 12 years. Before that, I was a business executive and a trial lawyer. Along the way I have received invaluable advice from others — guidance that educated me and helped me make important professional connections.

Because this advice has been such a great help to me, I believe in helping others in the same way, without expecting anything in return.


Fleet Trends & Issues

Nvidia Demonstrates Self-Driving Car That Learned Entirely From Watching Humans

Silicon Angle

Nvidia Corp. has released a new video showing off its latest progress in autonomous vehicle technology, this time with a self-driving car that has learned entirely from watching human drivers.

“In contrast to the usual approach to operating self-driving cars, we did not program any explicit object detection, mapping, path planning or control components into this car,” Nvidia explained in the description for the video.

“Instead, the car learns on its own to create all necessary internal representations necessary to steer, simply by observing human drivers.”


Helicopter Parents Might be Creating Hazards for Teen Drivers, Survey Finds. Turns Out They Can’t Resist Texting Them.

Washington Post

Helicopter parents could be increasing the risk that their children will wreck the car each time they can’t resist texting their teenager while the kid is driving.

That’s the finding of a survey released this week that explored the disconnect between what people think and what people actually do.

About 96 percent of drivers in the survey see using an app — which could include taking selfies, using the GPS or even changing tunes on a music device — as distracting and potentially dangerous; yet, 68 percent admit doing it.


MIT Game Forces Self-Driving Cars to Choose Between Passengers and Pedestrians


As self-driving cars slowly make their way onto our roads, how will developers help these autonomous vehicles make difficult decisions during accidents? A new MIT project illustrates just how difficult this will be by mixing gaming with deep moral questions.

The Moral Machine presents you with a series of traffic scenarios in which a self-driving car must make a choice between two perilous options.

Should you avoid hitting a group of five jaywalking pedestrians by hitting a concrete divider that will kill two of your passengers?


How Ford Police Vehicles Will Get Even Sneakier


Just when it seemed like undercover police cars couldn’t get any stealthier, along comes this.

After adding red- and blue-emergency lights inside the front visors of unmarked police cars, Ford said Monday it is introducing rear emergency lights that are built into the spoiler.

The system means that in states where officers in unmarked cruisers are allowed to pull over speeders, it may be harder to recognize their vehicles — until those lights go on.


Cars Without Steering Wheels

Detroit News

California regulators have changed course and opened a pathway for the public to get self-driving cars of the future that lack a steering wheel or pedals.

It’s not going to happen immediately — automakers and tech companies are still testing prototypes.

But, in a shift, the state’s Department of Motor Vehicles said in a revision of draft regulations released late Friday that the most advanced self-driving cars would no longer be required to have a licensed driver if federal officials deem them safe enough.



The Detroit Bureau

After being ignored for years, the cybersecurity of automobiles has become a major concern for carmakers and is now expected to grow quickly into a $759 million industry by 2023, according to a new study by IHS Automotive.

The IHS study noted one result of connected car growth – there are estimated 112 million connected vehicles on the road now – is that cars and trucks are now more susceptible to cyberattacks through the many wireless and wired connections.

Hackers are getting more savvy in perpetrating cyberattacks – more easily and cost effectively – on connected vehicles, IHS concluded, noting that carmakers have increased their efforts to make systems more secure.


Wireless Control Techniques


Wireless control techniques will cut accidents on the road and in the air – but can connected vehicles be safe from hackers?

For police trying to stop offenders in stolen cars the weapon of choice has become the ‘stinger’ – a simple chain of spikes designed to blow out the tyres of the oncoming vehicles. But they take time to deploy and lead to risks for the police stretching them across the road.

In the attempt to avoid a stinger spread across half of the road in a high-speed chase, a teenage vehicle thief mowed down Merseyside police constable Dave Phillips in October 2015.


Fleet Management Resources
AFLA – Automotive Fleet & Leasing Association
Providing the advanced forum for corporate fleet professionals to network with industry leaders.
The CEI Group Inc.
CEI is North America’s largest provider of fully integrated fleet accident management, driver safety and risk management services.
NAFA Fleet Management Association
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.
Offering a nationwide vehicle delivery and relocation service; serving the corporate and commercial fleet industry.
Since 1965, Donlen has been the fleet management industry’s leading provider of comprehensive, integrated financing and asset management solutions — and that spirit of innovation continues today.
PARS' mission is to provide you with high-quality service at competitive prices for all of your transportation needs.
Driven fleet professionals. Driving results.
Driving Dynamics
Driving Dynamics was established to help corporate fleet drivers develop expert, safe driving skills using proven, advanced driving techniques.
Wheels, Inc.
First in fleet for 76 years. Wheels helps you build tomorrow’s fleet today.

Index to FleetManagementWeekly.com 
Fleet Management Weekly Newsletter Archive
Access to back issues of the FMW newsletter.
Fleet Telematics
How telematics is rapidly changing the fleet management landscape.
Fleet Videos
Video clips of industry leaders speaking on a variety of engaging hot topics in fleet.
Fleet Safety
News and practices to help you bring your drivers home safely, every day.
Contact Us
Fleet Trends & Issues
A wide scope of topical news for today’s fleet professionals.
Fleet Sustainability
Focusing on the challenges and solutions inherent to building and managing today’s sustainable fleets.
Media Kit