By Wendy Eichenbaum
What was originally a novelty becomes the standard by which all products, services or companies are measured, even when the original implementation was not your competitor.
Balboa Park is San Diego’s Central Park. Its Prado area, filled with museums, restaurants, and landmarks, is deserted once the sun goes down. That was until July 6, 2016. Now when you arrive at the Prado at night, you may not get a close parking spot. The Prado is filled with hundreds of people playing Pokémon Go.
Over 80 million people have downloaded Pokémon Go. Why does this matter? Pokémon Go is a mash-up of technologies: GPS, mapping, camera, and social media. And it’s this combination that revolutionizes how people can interact with their apps.