By Ed Pierce, Fleet Industry Marketer
By leveraging the power of your critical constituencies – customers, employees, strategic partners, a company can exponentially expand the number of voices delivering a message.
As most marketers know, it’s exciting to launch a new social media effort. Building followers, likes and connections from ground zero is rewarding. However, what happens when the novelty wears off and your vast network of contacts tires of posts, blogs and tweets?
Having a community of advocates who are just as excited about your company and vision as you are provides a full spectrum of transmission frequencies instead of just one, helping spread the word about what you’re doing to many more people than you could reach on your own.