By Ed Pierce, Fleet Industry Marketer
Traditional public relations practices seem to be considered outmoded in this age of social media, marketing content and digital presence.
However, digital communications cannot replace the effectiveness of personal relationships with those who can influence buying decisions. In a B2B environment, chief among these “influentials” are editors and writers for the various trade and business press.
Joseph Gallo, Vice President at Weber Shandwick, provides five best practices for media relations:
1. Stop emailing! There’s nothing as effective as speaking with and getting to know your editorial contacts. Get on the phone to solicit advice and pitch ideas. Go to conferences and trade shows to meet and greet them! A cup of coffee could lead to your next story!