By Ed Pierce, Fleet Industry Marketer
I have often been asked to extend effective marketing communications techniques to other business audiences – industry influentials, employees, strategic partners and others. After many years, one soon realizes that, although strategies vary by audience and other situational factors, the goal remains the same.
In every case, we strive to invoke a “call to action.” As it turns out, the same objective applies to education, too. Imparting information is only the first step in a process that hopefully leads to the betterment of a student who will become engaged.