By Ricardo Fonzaghi, Senior Vice President International Sales, LeasePlan International
So your fleet is going global… now what? Aside from the planning that comes with taking a fleet overseas, it is very important to understand some of the cultural variances between managing a fleet in the United States and Canada versus the rest of the world.
One of the most important cultural guidelines to keep in mind is that, in North America, a car is what you drive; in the rest of the world, a car is how you “dress” – it is a symbol of status. This is a powerful tool you can use to your advantage to realize cost savings overseas.