By Ed Pierce, Founder, ITA Fleet Communications
Anyone involved with marketing in the fleet industry can’t help but read the news from Europe about “mobility management” despite scant relevancy to North American fleets. Is it a European-only phenomenon? What are the implications for fleet managers? How will it impact fleet product and service providers?
First of all, the term is confusing. Google (yes, used as a verb) “mobility management,” and there are myriad topics, companies and services related to everything from mobile devices to senior mobility. A search of “multi-modal mobility management,” provides a lesson in government transportation planning. There’s very little, if anything, related to North American fleets.
An understanding of the term among fleet people generally is lacking. There is a pervasive misperception that mobility management involves adding bicycles, web-based minicab services, and bus route schedules to a fleet operation. This oversimplification is understandable given the inherent complexity of the topic.
However, by looking at more familiar business trends, the move to workforce mobility management makes sense.