FleetManagementWeekly AmeriFleet
June 2, 2015


Editor's Analysis & Top Industry News

Change is Constant

It’s no secret to any of us that change is constant, and current talk of imminent sales or mergers in the fleet industry is a big reminder of this. Ed Pierce points out in today’s column that these changes ought to spur others in the industry to review their corporate strategic plans. After all, the best defense to market changes is a strong offense.

Change is also one of the biggest reasons that the need for smart, effective fleet management consultants continues to grow – as Mercury’s Kathe Carter shares in today’s first video.

Today we also feature a short interview with new NAFA president Ruth Alfson, where she chats with us about her successful fleet career – and how NAFA was there for her every step of the way.

Enjoy this issue, and please check in with FleetManagementWeekly.com for daily updates.

Ted Roberts
COO & Chief Content Officer

INDEX: Find All of the Fleet News and Information You Need on Newly Redesigned FleetManagementWeekly.com

All posts from the newsletter can be found on our newly redesigned web site, FleetManagementWeekly.com,

Browse these categories:

Association News — Find out what’s going on at associations of importance to the fleet community.
Fleet Trends & Issues — Check out articles about current fleet issues and trends
Fleet Safety — Read news about various aspects of fleet safety, including interviews of fleet safety leaders
Fleet Videos — Watch video clips of fleet newsmakers
Interviews — Read Fleet Management Weekly’s interviews with industry leaders.
Telematics — Learn about the latest in fleet telematics news

Read monthly columns: Fleet Marketing, Fleet Asset Management, The Mobile Employee, On Accident Management, The Fleet Customer Experience, Think Global Plan Local, The Fleet CX Toolbox, and Fleet Safety.


VIDEO: The Need for Fleet Management Consulting Continues to Grow

As the profusion of data and new technologies continues to affect the fleet industry, the need for smart fleet management consulting will only continue to grow.

VIDEO: Smart Data, Effective Fleets
  Turning Data Into Valuable Information

There’s a ton of data out there, but the real challenge is to turn it into valuable information that can make your fleet more effective and more efficient.

VIDEO: Time for Alternative Fuels
  Now’s a Good Time to Look at Alt Fuels

Gas prices may be low at the moment, but it’s still a good time to be looking at alt fuels — and it might be a great time to lock in some great prices on those fuels!

The Fleet Spot

radi-rich Webinar: Learn More About Quantifying Driver Safety Training and Technology

ARI’s Rich Radi, Driver Excellence Product Director, will be conducting a free webinar to talk about how to extend your workplace safety program to the vehicle. Rich will review driver safety program best practices and how to justify a driver safety program.

The webinar will cover various topics including information about different types of driver safety training and technology, an explanation of the importance of implementing best-in-class safety procedures and how to communicate to others in your organization the importance of implementing a driver safety program.


nashville AFLA Early Bird Registration Ends June 8!

Don’t miss your chance to save some money on registration for the 2015 AFLA Annual Conference. Be sure to register by June 8th for the best rates. Become an AFLA member before you register to save even more!

NCSFA 2016 Model Year Fleet Preview Webinars

Join representatives from each of the OEMs to learn what’s new this upcoming model year. Representatives will provide a fleet preview and be available for Q&A. Purchasing officials are welcome to join in on the webinars as well.

Click on the links below to register. Each webinar will be held at 11:00am Eastern.

Wednesday, June 3 – Ford

Thursday, June 11 – General Motors

Wednesday, June 24 – FCA, Fiat Chrysler

Jacqui Gough Jacqui Gough Named VP of Sales & Client Services at Element Fleet

Element Fleet Management is pleased to welcome Jacqueline Gough to the Canada Commercial team as Vice President of Sales and Client Services, Western Region.

Gough joins Element Fleet with nearly 25 years of industry experience, most recently leading the western region client services team for Automotive Resources International (ARI). In her various roles, she coordinated critical initiatives and introduced process improvement plans that were implemented in the areas of new business development, customer service, account management, remarketing, and strategic consulting. Gough will be based in the Calgary office.


Fleet Marketing

By Ed Pierce, Founder, ITA Fleet Communications

News about imminent sales or mergers within the fleet industry is once again making headlines. And, conversation, speculation, concern, and anticipation rule! However, these changes ought to spur others in the industry to review their corporate strategic plans. After all, the best defense to market changes is a strong offense.

“What ifs” that were ruled out before might now come into play and require revisiting even a recent strategic planning process. With every change in status of a competitor or strategic partner, especially a company involved in your supply chain, there are new threats and new opportunities. Presumed strengths and weaknesses change, too. Consequently, your strategy, too, may need adjustment.


NAFA's New President

At the recent NAFA Fleet Management Association’s Institute & Expo in Orlando, we took the opportunity to sit down for a few minutes and chat with NAFA’s newest president, Ruth Alfson, Fleet Manager for Serco, Inc.

Ruth began her fleet career in 1990 and like many new fleet managers, realized that she could more effectively manage her fleet if she could tap into an educational resource. And that resource was NAFA.


Fleet Asset Management

By Keith Trumbull, VP of Material Handling Equipment, Element Fleet Management

Last month, I shared information on how to prevent forklift accidents in order to avoid injury, reduce costs and maximize productivity. This June, we observe National Safety Month with 10 tips for safe use of material handling equipment. Even if you aren’t directly responsible for these assets, following the guidance outlined below will lead to a safer – and more productive – work environment.

READ MORE to learn how you can set a strong foundation for the safe use of material handling equipment in your workplace.

Fleet Trends & Issues

Teen Drivers Injure And Kill Others More Than Themselves, New Report Finds

That motor vehicle crashes remain the leading cause of death for drivers aged 15-19 is known, but new research to determine the impact teen drivers have on others has found that they put everyone at risk. The majority of those killed and injured in crashes involving a teen driver are people other than the driver.

Those are among the findings of new report released on Wednesday by the AAA Foundation for Traffic Safety, a nonprofit research and education organization.

“Teen crash rates are higher than any other age group, and this data confirm that the impact of their crashes extend well beyond the teen who is behind the wheel,” Peter Kissinger, president and chief executive of the AAA Foundation, said in a statement.


Men More Likely Than Women to Die in Car Crash

After years of decline, U.S. highway fatalities have taken a jump in recent months, and that could be particularly bad news for men. Whether you blame testosterone or alcohol, male motorists are twice as likely to be killed behind the wheel as women, according to federal crash data.

Men tend to have more severe crashes than women, the National Highway Traffic Safety Administration reports. But in comparable crashes, women are more likely than men to be killed or injured. Separate studies have shown young men are particularly prone to being involved in fatal crashes, and the new NHTSA report indicates that the gap between men and women narrows with age.


Survey: 30% Of People Who Admit To Tweeting While Driving Do It “All The Time”

AT&T released a survey it commissioned saying drivers are increasingly using Facebook, Snapchat and Twitter, while also taking selfies and shooting videos. The company has discouraged drivers from taking their eyes off the road, and teamed with Braun Research to poll people who own a smartphone and drive at least once a day.

Of those drivers, 27% ages 16 to 65 reported using Facebook behind the wheel, with 14% admitting to using Twitter. But of those, 30% said they were posting while driving “all the time.” Sigh. But that’s not all — chatting on video is also popular for drivers.

READ MORE about all the distracted drivers on the road today.

Insurer: Braking Style ‘Highly Predictive’ Of Accident Risk

Insurance companies gather a lot of information. Age, gender, the car you drive, your driving record, your zip code, and your credit rating (where it’s legal): It all influences insurance rates—and your relative risk, as insurers see it.

Placing bets on our likelihood of an accident is, after all, their business. Now through its ‘Snapshot’ driving-log device that mounts in your car, part of its optional (and potentially money-saving) Pay As You Drive program, Progressive is also gathering data on driving style and when you drive.

And it’s seeing some trends—most notably, perhaps that a habit of hard braking is a leading indicator that you’re more likely to be in an accident.


Fleet World Was a Success!

Exhibitors at this year’s Fleet Show at Silverstone have voted the event the best yet. Fleet Show director and Fleet World publisher Jerry Ramsdale said: “It is great to hear these accolades for an event that has now become firmly established as a key part of the fleet calendar.”

The plaudits have poured in from vehicle manufacturers and fleet service companies alike following this year’s action-packed event at Silverstone’s world-famous Grand Prix circuit, which was sponsored by Barclaycard Fuel+ in association with TMC. With next year’s event now confirmed for Wednesday, May 11, many exhibitors have already moved to re-book for next year on the back of this year’s success.


A Prestigious Award for ARI

ARI is pleased to announce that the company’s innovative driver safety program, ARI Driver Excellence®, has been recognized by IDG’s CIO magazine and honored with a 2015 CIO 100 Award.

Now in its 28th year, the CIO 100 Awards recognize organizations around the globe that effectively use information technology to create business value. ARI was recognized for the new, evolved version of its ARI Driver Excellence program, which now includes in-house development of online driver training modules and real-time data transparency of driver behavior for North American and UK fleets.

“We are honored to be recognized again by CIO magazine,” said Steve Haindl, executive vice president, technology and innovation, Holman Automotive Group, Inc.


Do You Even Need Premium Fuel?

Used to seeing three grades of gasoline at your local service station? Shell has begun introducing another, a premium-plus grade that the Dutch-based energy company claims can improve efficiency while also reducing engine wear.

Whether other oil companies will follow Shell’s lead remains to be seen, but the addition of the V-Power NiTRO+ could further confuse consumers who already may be wondering whether to fill up with regular, mid-grade or premium fuel.

While many buyers think they should “baby” their cars by going for a higher octane rating, experts suggest sticking with the fuel actually recommended by the manufacturer – and even downgrading on occasion.


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