The lyrics from “It’s Late” by Queen’s Brian May really fit the marketing challenge for fleet service and product providers headed to NAFA I&E next week: it is too late to realize all of the marketing value that comes from the industry’s biggest conference. But, it’s not too late to do the best job possible given that this is the eleventh hour.
Let’s approach the steps chronologically from April 6th onwards, keeping in mind that the term “marketing” in our B2B world revolves around your sales team.
April 6th: Have your sales team submit the names of all customers and prospects they should have contacted to see if they planned on attending. Did they set a time to meet at the booth (or elsewhere) and what is the sales objective of the get-together? If a sales rep has few or no customer or prospect meetings, why is he or she going? The same question should be asked of other company representatives because the value of NAFA is simply to win new business or retain existing business.
READ MORE to learn, step-by-step, the actions you can take to fully realize the marketing value of NAFA I&E — the industry’s biggest conference.