By Mike Agron
You should try to think of a webinar like a radio show with pictures. A good webinar can breathe life into existing content such as case studies, research reports, and whitepapers, etc.
A demand generation webinar is not about selling; rather, it’s about educating and making your audience more intelligent about a particular topic so they can make more informed decisions that ultimately influence the purchase of a sponsor’s products or services.
While there are many dos and don’ts for producing and delivering webinars, I’ve found that there are 3 webinar myths that need to be debunked for you to have successful outcomes that also delight your audiences.