February 17, 2014
Editor's Analysis & Top Industry News

Sutton_Janice The Changing Face of Fleet Marketing

Ed Pierce has long been a famil­iar, highly respected and well-liked mem­ber of our fleet com­mu­nity. He has a wealth of fleet mar­ket­ing cre­den­tials, so we were delighted to learn that he has opened the doors to his new mar­ket­ing and com­mu­ni­ca­tions firm, It’s The Arts. Read more about Ed’s up-to-the minute approach to fleet mar­ket­ing in ‘Mar­ket­ing & Com­mu­ni­ca­tions Solutions.’


ARI logo from video Leading Online Driver Training Company Acquired by ARI

ARI has acquired Dri­ve­fleet, an indus­try leader in the pro­vi­sion of online dri­ver train­ing prod­ucts and services.

“We’re incred­i­bly pleased to have Dri­ve­fleet join the ARI fam­ily,” said ARI Pres­i­dent Carl A. Ortell. “Their inno­v­a­tive suite of prod­ucts and proven method­ol­ogy of engag­ing and chal­leng­ing dri­vers is unique within the mar­ket­place and I think our clients are going to find enhanced value as a result of this acquisition.”


Donlen_logo Fully Integrated Toll Management Program Launched by Donlen

Donlen has part­nered with Amer­i­can Traf­fic Solu­tions (ATS) Fleet Ser­vices to pro­vide a fully inte­grated toll man­age­ment pro­gram for their customers.

“We’ve taken toll man­age­ment to the next level by fully inte­grat­ing it within FleetWeb,” said Brad Kacsh, Direc­tor of Licens­ing Ser­vices. “Toll vio­la­tions account for more than half of all fleet vio­la­tions. Through a cus­tomized dash­board, fleets now have full insight into their toll pro­gram – which ulti­mately gives them con­trol over their toll spend and man­ages the risk and cost of toll violations.”



VIDEO: Why NAFA Chapter Meetings Are Beneficial

Julia McIver, Fleet Admin­is­tra­tor for Horizon-Blue Cross Blue Shield of New Jer­sey, dis­cusses some of the ways NAFA chap­ter meet­ings make her job a lit­tle bit eas­ier — includ­ing how fleet man­agers can com­mu­ni­cate what they’re doing to their bosses in the most pos­i­tive & advan­ta­geous ways.

VIDEO: Used Vehicles and Lease Returns
  Lease Returns Will Be Big in 2014

Lease returns are going to be the big story of 2014, and demand for three-to-four year old vehi­cles should be strong. Cer­ti­fied Pre-Owned vehi­cles are expected to play a big role.

Click here to watch video
VIDEO: NAFA International Fleet Academy
  NAFA’s Global Reputation

Italy’s first fleet man­age­ment asso­ci­a­tion joined NAFA to edu­cate its fleet man­agers on how they can be rec­og­nized by their companies.

Click here to read more

The Fleet Spot

Joe Carreira How Merck Saved $30 Million by Revamping Global Fleet

Joe Car­reira is Merck & Co., Inc.‘s fleet man­ager for Europe, the Mid­dle East and Africa, and was named 2012 Inter­na­tional Fleet Man­ager of the Year. A much lauded fleet pro­fes­sional, Joe was a fac­ulty mem­ber for NAFA’s 3rd Annual Inter­na­tional Fleet Acad­emy last fall.

We talked with him about Merck’s global fleet oper­a­tions and its need to change, to “opti­mize and har­mo­nize,” and in doing so, deliver $30 mil­lion of cost sav­ings in just three years.


Frank Dankovich Frank Dankovich Joins NAFA’s 2014 I&E OEM Panel

Frank Dankovich, the new Director-Fleet Sales for Chrysler, will make one of his first pub­lic appear­ances in his new posi­tion at NAFA’s 2014 Insti­tute & Expo in Min­neapo­lis, MN on April 9. Dankovich will take part in the OEM panel, in which key auto­mo­tive exec­u­tives answer the ques­tions most on the minds of fleet managers.


Peter Sheehan Leadership Guru Peter Sheahan to Keynote at NAFA I&E

Author and lead­er­ship con­sul­tant Peter Shea­han will pro­vide the first of two Keynote Pre­sen­ta­tions at NAFA’s 2014 Insti­tute & Expo.

With oper­a­tions in three coun­tries and nine cities, he knows first-hand the pres­sures of grow­ing and lead­ing a busi­ness in the rapidly chang­ing world. In his pre­sen­ta­tion, he’ll give his insights on how the best lead­ers and entre­pre­neurs exe­cute on their good ideas and turn them into prof­itable results.


Marketing & Communications Solutions  

Long-time fleet indus­try mar­ket­ing pro­fes­sional, Ed Pierce, has opened the doors to a new mar­ket­ing and com­mu­ni­ca­tions firm, It’s The Arts. The com­pany pro­vides business-to-business brand­ing, con­tent mar­ket­ing and com­mu­ni­ca­tions ser­vices. Because of his long-time asso­ci­a­tion with the fleet indus­try, which began in 1978 in sup­port of Rollins Auto Leas­ing, Pierce intends to focus on inte­grated pro­grams that effec­tively engage and influ­ence tar­geted audi­ences of fleet oper­a­tions and affil­i­ated fleet companies.

“While today’s fleet man­agers may be using e-newsletters, email broad­cast­ing, and even Share­point for com­mu­ni­ca­tions, new con­tent mar­ket­ing and hyper-targeted mes­sag­ing tech­nolo­gies will allow them to com­mu­ni­cate fleet goals and strate­gies tai­lored to indi­vid­u­als’ needs rather than to just the seg­ments’ needs,” notes Pierce.


On the Block!  

Com­pany cites desire to max­i­mize share­holder value

PHH Corporation’s fleet busi­ness con­tin­ued to rack up “solid results” last year, and the com­pany announced that — despite an uptick in fleet seg­ment sales and prof­its in 2012 — it has retained J.P. Mor­gan Secu­ri­ties LLC, Cen­ter­view Part­ners LLC, and Kirk­land & Ellis LLP to assist in explor­ing ways to max­i­mize share­holder value through the sep­a­ra­tion or sale of the Company’s fleet busi­ness, its mort­gage busi­ness, or both.

PHH’s VP of Cor­po­rate Com­mu­ni­ca­tions, Dico Akser­aylian, reas­sured the company’s cus­tomers that “the recent announce­ment has absolutely no impact on the focus and com­mit­ment of our Fleet busi­ness. Our cus­tomers and their dri­vers remain our top pri­or­ity. Our focus is squarely on con­tin­u­ing to deliver lead­ing fleet man­age­ment solu­tions for cus­tomers that drive their busi­nesses for­ward, includ­ing rais­ing the bar on cus­tomer ser­vice and devel­op­ing new tools and technology.”



Fleet Trends & Issues

road rageCan Taking an Asprin Calm Road Rage?

Con­gested roads, busy sched­ules, and idiots on the road are a fact of life. Road rage can esca­late, to fatal extremes, very quickly.

Urban plan­ners and neu­ro­sci­en­tists have stud­ied the exter­nal and inter­nal fac­tors that con­tribute to aggres­sive, reck­less, and venge­ful driving.

The car has been described as “like a sec­ond home,” almost an exten­sion of the driver’s per­son. There­fore “motorists tend to respond to per­ceived threats in a ter­ri­to­r­ial fashion.”


2014 Ram 1500EcoDiesel-Powered 2014 RAM 1500 Tops in 1/2 Ton MPG

The EcoDiesel-powered 2014 Ram 1500 has earned a 28-mpg rat­ing from the U.S. Envi­ron­men­tal Pro­tec­tion Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA high­way rat­ing for the top-ranked small pickup.


hands freeConnected Cars Bring Dangerous Distractions

Con­nected cars were all the rage at the Chicago Auto Show and awards were given to vehi­cles that offered the “right mix of safety, con­ve­nience and info­tain­ment technology.”

“The more dri­vers are involved in non­driv­ing tasks, the more we will see crashes go up,” said David Teater, a senior direc­tor with the Itasca-based National Safety Council.


GM vanNissan and GM Coproduce New 2015 Van

The 2015 Chevro­let City Express — a cargo van built for Gen­eral Motors Co. in Ten­nessee by Nis­san Motor Co. — is the lat­est exam­ple of global automak­ers work­ing together.

Based on Nissan’s NV200 cargo van, GM unveiled the City Express at the Chicago Auto Show. The part­ner­ship saved GM hun­dreds of mil­lions of dol­lars in devel­op­ment costs in design­ing a van from the ground up. It shows how car­mak­ers are work­ing together, mostly on advanced tech­nol­ogy projects but also on vehi­cles and engines.


Vehicle Dependability  

CAFE′ chase at root of prob­lem? Smaller engines, along with trans­mis­sion prob­lems lead to first decline in 15 years.

For the first time in 15 years, the over­all depend­abil­ity of vehi­cles has slipped as mea­sured by J.D. Power & Asso­ciates’ annual U.S. Vehi­cle Depend­abil­ity Study, which was con­ducted late last year among 41,000 cus­tomers who have vehi­cles from the 2011 model year. Over­all vehi­cle depend­abil­ity, as mea­sured by Power, fell 6% from last year’s study.

Depend­abil­ity is a major deter­mi­nant for fleets as well as con­sumers con­sid­er­ing their next vehi­cle selec­tion. More than 50 % of own­ers who report trou­ble free own­er­ship remain loyal to that brand, and nearly 20% will avoid brands that rank in the bot­tom 25% of the J.D. Power study.


GPS Study  

Study Shows High Sat­is­fac­tion and Con­tin­u­ing Strong Intent to Pur­chase GPS Fleet Man­age­ment Sys­tems among Fleets in a Wide Range of Categories

C.J. Driscoll & Asso­ciates, a lead­ing sup­plier of mar­ket research and con­sult­ing ser­vices for the GPS and wire­less com­mu­ni­ca­tion indus­tries, has released a new multi-client mar­ket­ing research study cov­er­ing inter­est, use, and sat­is­fac­tion of U.S. fleet oper­a­tors with Mobile Resource Man­age­ment sys­tems and services.


NAFA Webinars  

Thanks to tech­nol­ogy, no mat­ter where you are in the world you’re able to learn from the fleet man­age­ment experts in NAFA’s ongo­ing webi­nar series.

“Webi­nars are one of our most use­ful ways of offer­ing fleet man­age­ment edu­ca­tion,” said NAFA’s Exec­u­tive Direc­tor, Phillip E. Russo, CAE.  “Hun­dreds of fleet pro­fes­sion­als took advan­tage of our webi­nar series last year and we expect the num­bers to grow in 2014. The qual­ity of the edu­ca­tion is fan­tas­tic, the top­ics are wide-ranging, and they’re avail­able when­ever you want them!”

Read more about the new webi­nars avail­able in 2014.

Fleet Management Resources 
Offering a nationwide vehicle delivery and relocation service; serving the corporate and commercial fleet industry.
LeasePlan is the world's leading high-touch service provider for vehicle leasing and fleet management.
The CEI Group Inc.
North America's largest accident management and fleet driver safety company.
Driven fleet professionals. Driving results.
NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location, or fleet composition.

GPS Insight
GPS Insight offers GPS tracking solutions to meet your organization's unique requirements and challenges.
Customizing global fleet management to achieve your goals.