The stock market is churning, a barrage of winter storms is wreaking havoc on parts of our nation, and our U.S. Congress appears to be in a permanent state of discord. If you’re feeling a bit overwhelmed today, we have an antidote: Walter Bond, former NBA player and motivational speaker extraordinaire!
In his second column for FMW, Developing a Winner’s Mindset, Walter defines a winner this way: “Winners develop the play. They strategize and execute on the strategy. They look for daily opportunities. They surround themselves with positive people and listen to positive things. You can’t believe the best when there is negativity all around you.”
And in today’s Fleet Marketing column, Ed Pierce delivers some smart insights on the importance of taking control of marketing costs, including how to go about measuring effectiveness.
Janice Sutton
Editor in Chief