The connected vehicle sounds so futuristic, but it isn’t, not at all. When we saw Telogis exec Kevin Moore’s presentation at the NAFA International Fleet Academy last month, we got a very good sense of how the connected vehicle is even now delivering cost benefits and efficiencies to fleets. Don’t miss our interview with Kevin this week to learn how these “super computers on wheels” are evolving and what their evolution could mean for you.
This week, we feature fleet marketing expert Ed Pierce’s final column of 2014. Ed begins, “An ‘integrated marketing plan’ sounds like the natural result of a sound business process. Why wouldn’t a fleet provider’s marketing plan integrate all of the tactics in support of one set of goals?” Read his popular column for guidance on how your company can more effectively communicate with your target audience via an integrated marketing plan.
Have you checked out our new Fleet Management Weekly website yet?
Janice Sutton
Executive Editor