By Ed Pierce, Fleet Industry Marketer
Other than “driving growth,” which is a ubiquitous marketing goal, improving the customer experience may be the hottest B2B marketing trend of the past few years. In explaining Apple’s success, Steve Jobs once said that his company started with the customer experience and worked back toward the technology.
With that goal in mind, many companies are confused about the best implementation approach. Dr. Peter Fader in his book, Customer Centricity, draws a distinction between two directions, “customer-centric” and “customer-focused."
The “Customer Focused Marketing” approach looks at the benefits offered to the customer while the “Customer-Centric Marketing” approach looks to define the gain realized from its customers.
READ MORE to learn the balanced CX approach to building customer loyalty.
In the world of urban mobility, a smartphone and extra cash make getting around pretty easy, but American cities need to determine how to make transportation options work for all their residents, no matter their work schedule, neighborhood, or annual income.
Creative and realistic plans for infrastructure, electric charging networks, ride-hailing services and public transit systems need a place in your city's survival kit.
“Cities need to get a better handle on their data,” says Ashley Hand, a former strategist with LA’s Department of Transportation who now works for the transportation and tech consulting firm CityFi. “Figuring out not just what you’ve got and how to use it more effectively, but then building the capacity to actually look and understand that data is something cities just aren’t ready for.”
Read the article at Wired.
John Wysseier, The CEI Group’s new CEO and President, talks about the most notable difference he saw when he came back to the fleet world after 10 years.
Transportation-related fatalities – which increased slightly to 2,083 – accounted for 40 percent of all fatal work-related injuries in 2016.
Drivers/sales workers and truck drivers experienced 918 fatal injuries, the most of any occupation.
“America’s workers deserve better,” Deputy Assistant Secretary of Labor Loren Sweatt said in a Dec. 19 press release. “The Occupational Safety and Health Administration is committed to finding new and innovative ways of working with employers and employees to improve workplace safety and health. OSHA will work to address these trends through enforcement, compliance assistance, educating and training, and outreach.”
Read the article at Safety and Health.
This week’s Black Book Market Insights report shows cars overall dropping in value by a record -0.78%.
Mid-Sized Cars saw the highest depreciation with a -1.18% decrease in value followed closely by the Compact segment at 0.93%.
Volume-weighted, overall truck segment (including pickups, SUVs and vans) values declined by 0.54% last week. In line with the average weekly adjustment of 0.57% over the previous four weeks.
The Sub-Compact Luxury Crossover segment performed the worst, decreasing by 1.38%.
Read the report at Black Book.
By Mark Boada, Senior Editor
It’s a fact that under the watchful eyes of superiors and peers people who work in offices and factories aren’t very likely to break the law or their employers’ standards of conduct.
But it’s a different story when it comes to people who work in a mobile office, a term that aptly describes a fleet vehicle.
It’s also a fact that 94 percent of all accidents are caused by driver error, including acts of commission and omission. Chief among these are speeding, tailgating, using a cellphone, and engaging in all sorts distraction.
One more fact connects these dots: when employees know their behavior is being monitored and measured, and that there are consequences for poor performance, they improve their performance. The logical conclusion here is that if a fleet wants to reduce its accident rate, it needs to put eyes in the mobile office, to monitor and measure the behaviors of its drivers.
Download Donlen’s free white paper, “The Impact of Driver Behavior on Your Fleet’s Tire Spend,” to learn more.
How much does your fleet spend on tires annually? What if we said that you can decrease that tire spend just by monitoring your drivers’ behavior behind the wheel? Download Donlen’s latest white paper to find out how.